2015 – 2017
This was my first serious business venture. Grassroots Apparel was a custom clothing manufacturing company. The company specialised in manufacturing sports and active wear for local clients in Brisbane, Australia.
2017 – mid 2018
Through a partnership with another company, I started doing more Print and Promotional Merchandising projects. I attempted a slight rebrand of Grassroots Apparel into Grassroots Promotions to reflect added services and products.
2018 – Present
The Grassroots brand continued to struggle acquiring and retaining clients. Also, the compensation model under the Grassroots Promotions partnership was not serving me well. I was able to terminate my contract on good terms and was in a position to either continue the Grassroots brand or start over.
Event Elves was born from a long rebranding and repositiong process. This is my current business.